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  <channel>
    <title>Josh Ferrara — josh-bob.com</title>
    <link>http://josh-bob.com/</link>
    <atom:link href="http://josh-bob.com/feed/" rel="self" type="application/rss+xml" />
    <description>Thoughts and rants from Josh Ferrara.</description>
    <language>en-us</language>
    <pubDate>Sun, 10 May 2026 13:02:59 +0000</pubDate>
    <lastBuildDate>Sun, 10 May 2026 13:02:59 +0000</lastBuildDate>

    
    <item>
      <title>Hello Svbtle</title>
      <link>http://josh-bob.com/2013/09/23/hello-svbtle/</link>
      <pubDate>Mon, 23 Sep 2013 00:00:00 +0000</pubDate>
      <author>Josh Ferrara</author>
      <guid>http://josh-bob.com/2013/09/23/hello-svbtle</guid>
      <description>&lt;p&gt;I’m pretty excited and honored to have been invited to make my blog a part of the &lt;a href=&quot;http://svbtle.com&quot;&gt;Svbtle&lt;/a&gt; blog network. If you aren’t familiar with it, this is Svbtle in it’s founder’s own words:&lt;/p&gt;

&lt;blockquote&gt;
  &lt;p&gt;Svbtle is a new kind of magazine. We’re a network of great people mixed with a platform that takes the best things from traditional publishing and combines them with the best parts of the web. We want to make it easier for people to share and discover new ideas.&lt;/p&gt;
&lt;/blockquote&gt;

&lt;p&gt;Put simply, Svbtle is equal parts blogging tool (for the writer) and online magazine (for the reader).&lt;/p&gt;

&lt;p&gt;&lt;a href=&quot;http://dcurt.is&quot;&gt;Dustin Curtis&lt;/a&gt; has created a writing platform that is a perfect fit for my blog to call home. From the very beginning when Svbtle was nothing more than a platform for his personal writing, Dustin’s concept for a clean blogging platform that was focused on writing and nothing else intrigued me. His &lt;a href=&quot;http://dcurt.is/codename-svbtle&quot;&gt;original post&lt;/a&gt; was a major factor in me moving my blog away from the clutter of WordPress as a blogging system.&lt;/p&gt;

&lt;p&gt;I’m consistently inspired by the content that comes out of the incredible writers involved, and I’m excited about being able to contribute to a great community of ideas.&lt;/p&gt;

&lt;p&gt;My old posts can still be found in &lt;a href=&quot;https://joshferrara.com/archive/&quot;&gt;the archives&lt;/a&gt;, but all new posts will be a part of Svbtle.&lt;/p&gt;

&lt;p&gt;Click the “Blog” icon above, or visit &lt;a href=&quot;http://blog.josh-bob.com&quot;&gt;blog.josh-bob.com »&lt;/a&gt;&lt;/p&gt;
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    <item>
      <title>Setting Goals</title>
      <link>http://josh-bob.com/2013/07/28/setting-goals/</link>
      <pubDate>Sun, 28 Jul 2013 00:00:00 +0000</pubDate>
      <author>Josh Ferrara</author>
      <guid>http://josh-bob.com/2013/07/28/setting-goals</guid>
      <description>&lt;p&gt;&lt;a href=&quot;http://blog.josh-bob.com/setting-goals/&quot; class=&quot;svbtle-link&quot;&gt;This post has moved! »&lt;/a&gt;
&lt;a href=&quot;/2013/09/23/hello-svbtle/&quot;&gt;(find out why)&lt;/a&gt;&lt;/p&gt;

&lt;!--
Chess Grandmaster Garry Kasparov won his first world-championship chess match in 1985 and went on to dominate the chess world for several decades. In [his book](http://www.amazon.com/How-Life-Imitates-Chess-Boardroom/dp/1596913886/) he shares this thought:

&gt; A Grandmaster makes the best moves because they are based on what he wants the board to look like ten or twenty moves in the future.

I was challenged by this idea in [an essay](http://chasethegoose.com/files/10-steps-to-setting-life-goals.pdf) by Mark Batterson on setting life goals. As Batterson correctly points out, so many of us spend more time planning our next vacation than we do planning our lives. It&apos;s clearly no surprise that our lives don&apos;t turn out like we hoped when we haven&apos;t even put time aside to write down or think about what we might want our life to end up like in the first place.

If you can&apos;t tell, I&apos;m guilty of this myself, and so I started out on a journey to document and make public the goals that I have for my life. But when I started down this road I was greeted by two interesting surprises:

1. I already had a surprising number of goals in my head — I called them &apos;wishes&apos;.
2. Writing down my goals produced an uncanny motivation to start achieving them.

To be clear, I wasn&apos;t making up goals from thin air; no, these were things I have had many conversations about, spent time dreaming about, and maybe even researched a bit over the years. But before I wrote them down, I wasn&apos;t accountable to them. **I couldn&apos;t fail at my goals because I hadn&apos;t officially made any.**

So, [here are my goals](https://joshferrara.com/goals/), and here&apos;s my 30-minute challenge for you:

1. Take 10 minutes and read [Mark&apos;s essay](http://chasethegoose.com/files/10-steps-to-setting-life-goals.pdf).
2. Take 20 minutes and write down some goals of your own.

I think you might be surprised how much 30 minutes will motivate you.

--&gt;
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    <item>
      <title>Wild Cards</title>
      <link>http://josh-bob.com/2013/07/01/wild-cards/</link>
      <pubDate>Mon, 01 Jul 2013 00:00:00 +0000</pubDate>
      <author>Josh Ferrara</author>
      <guid>http://josh-bob.com/2013/07/01/wild-cards</guid>
      <description>&lt;p&gt;&lt;a href=&quot;http://blog.josh-bob.com/wild-cards/&quot; class=&quot;svbtle-link&quot;&gt;This post has moved! »&lt;/a&gt;
&lt;a href=&quot;/2013/09/23/hello-svbtle/&quot;&gt;(find out why)&lt;/a&gt;&lt;/p&gt;

&lt;!--
We all have our wild card. We keep them in our back pocket as a backup plan just in case our typical conservative plans don&apos;t work out.

&gt; &quot;All I have to do is build an app that takes off and then I&apos;ll earn some real money.&quot;

&gt; &quot;I&apos;ll write my book when I have more time.&quot;

&gt; &quot;I&apos;m just working here till I get my big break and then I&apos;ll be set.&quot;

&gt; &quot;I&apos;ll go back to school when it makes more sense.&quot;

We stick with the life path that has predictable cost and equally predictable return because we&apos;re scared to play the wild card — the wild card that secretly inspires us every day — the wild card that we secretly wish we could work on full time — the wild card that we&apos;re too nervous to play because it&apos;s unpredictable.

The wild card helps and hurts. It inspires and yet it also keeps us insecure.

Somehow, along the way, we&apos;ve convinced ourselves that it&apos;s safer to keep our biggest dreams on the shelf rather than risk damage, or worse, failure.

Dreams on a shelf grow dusty. Graveyards are littered with unrealized dreams that were left on shelves. Wild cards.

Don&apos;t keep it in your back pocket.

Play the wild card.
--&gt;
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    <item>
      <title>A New Season</title>
      <link>http://josh-bob.com/2013/02/15/a-new-season/</link>
      <pubDate>Fri, 15 Feb 2013 00:00:00 +0000</pubDate>
      <author>Josh Ferrara</author>
      <guid>http://josh-bob.com/2013/02/15/a-new-season</guid>
      <description>&lt;p&gt;With every new year comes new opportunities. This year, we are pretty excited about the paths in front of us. Time is money, so let’s get right to the good stuff.&lt;/p&gt;

&lt;h2 id=&quot;a-new-focus&quot;&gt;A New Focus&lt;/h2&gt;
&lt;p&gt;With each client we’ve taken on, we’ve seen our role shift more and more toward serving as creative consultants. We’ve helped build websites, design print pieces, and we’ll continue to offer those services as they are needed. Moving forward, we’ll also be focusing on being the entire creative solution for business and church teams that are looking to bring a fresh perspective to their creative process.&lt;/p&gt;

&lt;h2 id=&quot;a-new-name&quot;&gt;A New Name&lt;/h2&gt;
&lt;p&gt;Sort of. Names are funny things. As we’ve moved through the years as a company, we’ve always been pleased with our name. This year, as we shift into a new season, we’ve decided to adjust our name to better reflect all that our company has become. Starting today, Hivemind Labs is now &lt;strong&gt;Hivemind Creative.&lt;/strong&gt;&lt;/p&gt;

&lt;p&gt;As we’ve begun to work with clients on a broader scale to develop all facets of their work, it only seemed right to have a name that better reflects what our days look like.&lt;/p&gt;

&lt;h2 id=&quot;a-new-logo&quot;&gt;A New Logo&lt;/h2&gt;
&lt;p&gt;Every new season deserves a new outfit, so with our newly polished name, we’ve decided to adjust our brand visuals as well. Starting today, you’ll start noticing our new look on lovely Hivemind projects around the web.&lt;/p&gt;

&lt;p&gt;We asked our lovely designer, Gabrielle Ferrara, to craft a logo that put more emphasis on the core of our name (“Hivemind”), and we couldn’t be happier with what she’s put together.&lt;/p&gt;

&lt;h2 id=&quot;a-new-site&quot;&gt;A New Site&lt;/h2&gt;
&lt;p&gt;This has been in the works for for quite some time, and we’re excited to let you take it for a spin. As our company has evolved, we’ve added and subtracted from our available services. Today, we’re launching a new site that will give you a better picture of what Hivemind can do for you and your team.&lt;/p&gt;

&lt;p&gt;In addition to the new design, we’ll also be switching to a new address to match our shiny new name: &lt;a href=&quot;http://hivemind.co&quot;&gt;hivemind.co&lt;/a&gt;.&lt;/p&gt;

&lt;h2 id=&quot;a-new-partner&quot;&gt;A New Partner&lt;/h2&gt;
&lt;p&gt;This is the one we’ve been dying to share with you! Starting today, &lt;a href=&quot;http://twitter.com/the_lance&quot;&gt;Lance LeBlanc&lt;/a&gt; is joining the Hivemind family as CEO &amp;amp; Lead Strategist. He brings with him a wealth of experience, working most recently at &lt;a href=&quot;http://healingplacechurch.org&quot;&gt;Healing Place Church&lt;/a&gt;, where he served on the executive team as Creative Director and Executive Pastor.&lt;/p&gt;

&lt;p&gt;Lance is joining the team at an exciting time, and we can’t wait to share some of the unique projects Lance will be working on in the coming weeks of this new venture.&lt;/p&gt;

&lt;h2 id=&quot;full-steam-ahead&quot;&gt;Full Steam Ahead&lt;/h2&gt;
&lt;p&gt;We truly couldn’t be more excited about all that the new year holds for Hivemind, and we’re excited to continue working with you and your teams.&lt;/p&gt;

&lt;p&gt;If you’ve got any questions or just want to say hi, feel free to send us a note: &lt;br /&gt;
&lt;a href=&quot;mailto:josh@hivemind.co&quot;&gt;josh@hivemind.co&lt;/a&gt; — &lt;a href=&quot;jon@hivemind.co&quot;&gt;jon@hivemind.co&lt;/a&gt; — &lt;a href=&quot;lance@hivemind.co&quot;&gt;lance@hivemind.co&lt;/a&gt;&lt;/p&gt;
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      <title>Undefeated</title>
      <link>http://josh-bob.com/2013/01/07/undefeated/</link>
      <pubDate>Mon, 07 Jan 2013 00:00:00 +0000</pubDate>
      <author>Josh Ferrara</author>
      <guid>http://josh-bob.com/2013/01/07/undefeated</guid>
      <description>&lt;p&gt;&lt;a href=&quot;http://blog.josh-bob.com/undefeated/&quot; class=&quot;svbtle-link&quot;&gt;This post has moved! »&lt;/a&gt;
&lt;a href=&quot;/2013/09/23/hello-svbtle/&quot;&gt;(find out why)&lt;/a&gt;&lt;/p&gt;

&lt;!--
I’m tired of it. I’ve heard it for weeks, and it’s more absurd each and every time.

&gt; “Notre Dame doesn’t deserve to be in the National Championship Game.”

&gt; “Sure they’re undefeated, but look at their schedule. Who have they played?”

This is some of the most childish logic I’ve ever heard from people who pay bills. This is my first time on the other side of the SEC fence, so I realize this sounds like [bandwagon talk](https://joshferrara.com/2013/01/06/the-bandwagon/), but bear with me.

Notre Dame deserves their spot in this game just like you deserve your job by being better qualified than every single other employable person on the planet. You didn’t have to beat out every better-qualified job-seeker in the world, you only had to outshine the other candidates. Notre Dame didn’t have to be better than all of the SEC. They needed to be better than the teams on their schedule. That is the system that’s in place.
--&gt;
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    <item>
      <title>The Bandwagon</title>
      <link>http://josh-bob.com/2013/01/06/the-bandwagon/</link>
      <pubDate>Sun, 06 Jan 2013 00:00:00 +0000</pubDate>
      <author>Josh Ferrara</author>
      <guid>http://josh-bob.com/2013/01/06/the-bandwagon</guid>
      <description>&lt;p&gt;&lt;a href=&quot;http://blog.josh-bob.com/the-bandwagon/&quot; class=&quot;svbtle-link&quot;&gt;This post has moved! »&lt;/a&gt;
&lt;a href=&quot;/2013/09/23/hello-svbtle/&quot;&gt;(find out why)&lt;/a&gt;&lt;/p&gt;

&lt;!--
On September 22, 2012, I was introduced to a whole new world. After a lifetime of unrivaled support for LSU Tiger football, I watched the Notre Dame Fighting Irish take on the University of Michigan Wolverines on an electric night at Notre Dame Stadium. I loved it, and I wasn’t sure why.

Between the ages of 2 and 5 my family lived less than 1000 feet from LSU’s Tiger Stadium and Alex Box Stadium. That meant more trips with mom and dad to baseball and football games than the average kid was afforded. The part of this story that matters is the fact that, aside from a few players who went on to have a substantial professional career, I’d have a hard time naming any of the players I watched during those years.

It’s fairly obvious that I wasn’t there for the specific players (most kids aren’t), or even necessarily the teams. I was there for the experience! Being at the stadium with my parents, eating the food, learning the cheers, wearing the t-shirt and hat, getting excited for “big games”; it all plays a part in the allure of sports.

If we shared a moment of honesty, I imagine we’d find large portions of the sports-loving population that don’t have a direct connection to “their” team. Die hard fans that have never attended the school, lived in the city, or supported the program financially, and yet, we cheer our lungs out game after game. Even in the case of our own alma mater, there is very little that we personally stand to gain aside from the pride we feel as a collective group of fans with a [shared identity](https://joshferrara.com/2012/09/17/identity-and-motivation/).

You see, we’re all in this for the experience. We know the drill. The thrill of victory, the agony of defeat. We feel it together with our fellow fans. The electricity of a night game in your home stadium, the tense moments watching from your living room as your team plays on the road; it’s all part of the experience. We don’t first love the experience because we are fans. We become fans because we can’t help but love the experience.

Each experience is unique. The feel of Tiger Stadium in Baton Rouge is drastically different from what you’ll encounter inside Bryant-Denny Stadium in Tuscaloosa. Travel to the Los Angeles Memorial Stadium and you’ll find yet another unique environment. The best of these environments aren’t great only in relation to another venue, they simply stand on their own.

I’m guilty of throwing around the term “bandwagoner” in an attempt to write off a “fresh fan”, but I’m not so sure that’s accurate. What I’m learning is that my experience in South Bend, Indiana wasn’t a matter of hopping on the bandwagon, but rather seeing first hand what all of the hype was about.

Enjoying one stadium experience doesn’t mean you can’t enjoy another, any more than enjoying a great steak means you can’t appreciate a good burger. The experiences aren’t competing against one another, they’re competing with the other things you could do with your time. I enjoyed my time in South Bend because it was enjoyable. I’ve enjoyed many a Saturday night in Death Valley because it is also enjoyable. When LSU and the Irish meet on field my allegiance is purple and gold, but until that happens, that isn’t a choice I have to make.

The lesson to be learned here isn’t really about football, but rather the interesting notion that perhaps we self-limit the number of good experiences we allow ourselves simply because it feels like a choice between a new experience and our previous favorite experiences. We don’t try a new restaurant in town because we already have our favorite. We pass on meeting new people at work or school because we’ve already settled into our group of friends. The reality is that these experiences are seldom competing with one another. They’re just waiting for you to branch out and [try something new](https://joshferrara.com/2012/08/14/my-name-is-josh-im-a-neophile/).
--&gt;
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      <title>The New Wayfarer</title>
      <link>http://josh-bob.com/2012/10/22/the-new-wayfarer/</link>
      <pubDate>Mon, 22 Oct 2012 00:00:00 +0000</pubDate>
      <author>Josh Ferrara</author>
      <guid>http://josh-bob.com/2012/10/22/the-new-wayfarer</guid>
      <description>&lt;p&gt;&lt;a href=&quot;http://blog.josh-bob.com/the-new-wayfarer/&quot; class=&quot;svbtle-link&quot;&gt;This post has moved! »&lt;/a&gt;
&lt;a href=&quot;/2013/09/23/hello-svbtle/&quot;&gt;(find out why)&lt;/a&gt;&lt;/p&gt;

&lt;!--
While shopping around for the perfect pair of Wayfarers recently, I noticed a few pairs marked with the label “New Wayfarer”, ever so subtly. I like to make informed purchases, so I decided to try to determine the difference between the Wayfarers I was initially shopping for and these New Wayfarers. Because obviously, [new is better](https://joshferrara.com/2012/08/14/my-name-is-josh-im-a-neophile/).

Here’s what I found, straight from the horses mouth:

&gt; Ray-Ban New Wayfarer sunglasses are a slightly smaller interpretation on the most famous style in sunwear. The iconic Ray-Ban Wayfarer is immediately recognizable anywhere in the world. The Ray-Ban signature logo is displayed on both sculpted temples. The New Wayfarer flaunts a softer eye shape than the original and offers both classic and fashion bright color options. These sunglasses allow the wearer to enjoy a classic, celebrated style while adding their own individuality.

Ray Ban had a classic style, but they weren’t afraid to update it to fit a new generation.

Don’t let your previous good ideas hold back your future good ideas.
--&gt;
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      <title>Identity & Motivation</title>
      <link>http://josh-bob.com/2012/09/17/identity-and-motivation/</link>
      <pubDate>Mon, 17 Sep 2012 00:00:00 +0000</pubDate>
      <author>Josh Ferrara</author>
      <guid>http://josh-bob.com/2012/09/17/identity-and-motivation</guid>
      <description>&lt;p&gt;&lt;a href=&quot;http://blog.josh-bob.com/identity-and-motivation/&quot; class=&quot;svbtle-link&quot;&gt;This post has moved! »&lt;/a&gt;
&lt;a href=&quot;/2013/09/23/hello-svbtle/&quot;&gt;(find out why)&lt;/a&gt;&lt;/p&gt;

&lt;!--
It’s the ultimate accessory. We don’t leave home without it, and yet, somehow, very few of us really pay much attention to it. Like a watch with a dead battery that still gets worn because it’s in style, we waltz through life with an identity that seldom gets paid any direct attention. We wear our identity with pride, typically without much real regard as to how it’s formed.

Visit any major city in the world and you won’t have to search long before you find a bar or pub where displaced LSU alumni gather on Saturday nights every fall to crowd around a television and cheer on their fighting tigers. Is it because each of them has a fond memory of the grades the earned while at LSU? Doubtful. Perhaps it’s because they are all actively donating money to the alumni association and want to see a good investment? Again, unlikely. No, these crazy tiger fans gather together because they find community in shared identity. They are brought together because of a label they have given themselves. But identity is far more than just a label.

Identity is generally believed to be composed of two parts. The first is referred to as your *perceived self*, and deals with how you picture yourself. The second is known as your *idea self*, which deals with the person you wish to be. These two aspects of identity play into your self esteem. The distance or difference between your perceived self and your ideal self determines your self esteem. Generally, the greater the distance between your perceived and ideal self, the lower your level of self esteem will be. The smaller the distance, the higher your level of self esteem would be.

Why does this matter? A task or job that works toward the purpose of closing the gap between your perceived and ideal self will usually be one that intrinsically motivates you. A task that isn’t related to closing that gap? Generally not one that you’ll find yourself motivated to continue performing. Intrinsic motivation.

At the end of the day, identity affects the very fabric of who we are, what we do, and who we associate with, and what motivates us. So, who are you? Who do you want to be? Are you pleased with your answers?
--&gt;
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      <title>I'm Good At The Internet</title>
      <link>http://josh-bob.com/2012/09/04/im-good-at-the-internet/</link>
      <pubDate>Tue, 04 Sep 2012 00:00:00 +0000</pubDate>
      <author>Josh Ferrara</author>
      <guid>http://josh-bob.com/2012/09/04/im-good-at-the-internet</guid>
      <description>&lt;p&gt;&lt;a href=&quot;http://blog.josh-bob.com/im-good-at-the-internet/&quot; class=&quot;svbtle-link&quot;&gt;This post has moved! »&lt;/a&gt;
&lt;a href=&quot;/2013/09/23/hello-svbtle/&quot;&gt;(find out why)&lt;/a&gt;&lt;/p&gt;

&lt;!--
Gifted. Talented. Ahead of the curve. Over-achiever. Genius. I’ve grown up hearing these words used in reference to me, and it’s time to set the record straight.

I was [homeschooled](http://en.wikipedia.org/wiki/Homeschooling). My mom, a former special education teacher, was often required to design a custom curriculum for her students. Needless to say, I was privileged to a learning experience that was crafted around my learning style. Thankfully, I embraced it.

I started school younger than most, completed 1st and 2nd grade in one school year, skipped most typical 8th grade courses, and by the time I was 16 years old I was wrapping up high school and diving into college correspondence work. My first few weeks as a full-time LSU student began with me getting dropped off by my mother at school.

The easy answer is that I simply had a good education, but it&apos;s not the complete answer. The truth of the matter is that my greatest asset in learning began long before I started school, and had very little to do with me.

You see, I grew up in an environment where information was available at whatever speed I could consume it. Rather than waiting until I started school, my parents began to teach me to read at my first sign of interest in books. Literacy, according to many development psychologists, is one of the foundational building blocks of learning. When I ran out of books to read at home, my parents began making regular trips to the library with me, even condoning my habit of checking out entire book series at once.

When I began to ask questions about my dad’s first computer, he showed me how to navigate an [MS-DOS](http://en.wikipedia.org/wiki/MS-DOS) command prompt, boot [Windows 3.1](http://en.wikipedia.org/wiki/Windows_3.1x) and, ultimately, [Paintbrush](http://en.wikipedia.org/wiki/PC_Paintbrush). Years later, when my dad first heard about [America Online](http://en.wikipedia.org/wiki/AOL), we added a modem to our PC at home and signed up for what I didn’t realize would be possibly the largest single catalyst of the modern information age.

Time and time again, my parents made decisions that afforded me limitless access to information. They empowered my curiosity. Curiosity, interestingly, is not something that can be taught. Rather, it is something we are all born with, and from there it can either be fostered or stifled.

My curiosity was given every opportunity to develop, and so it did. Through my time in college, and with the help of some [great](http://twitter.com/areowebee) [friends](http://twitter.com/songdavid), I took up graphic design and [web development](http://ferraracreative.com) to help pay my bills. It wasn’t what I was studying in school, just something that I was curious about.

After taking a job in web development, I began to study heavier programming and application development. Within a year of graduating from college, I quit my job, got together with [a friend](http://twitter.com/jonathansimmons) and started a [web &amp; application development company](http://hivemindlabs.com), where I am still employed to this day.

I wasn’t taught how to write code, or design, or even how to run a business. I was simply given unadulterated access to information.

I’m not smart, or gifted, or a genius. I’m good at the internet. I ask questions constantly. I [Google](http://google.com) constantly. I read constantly. If there is something that confuses or intrigues me, I start looking for answers.

Your early years my have been different than mine, but given that access to information is now hardly a excuse thanks to the internet, the only thing holding back your future now might be a lack of curiosity. The best part? You can change that.
--&gt;
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      <title>Persevere</title>
      <link>http://josh-bob.com/2012/08/26/persevere/</link>
      <pubDate>Sun, 26 Aug 2012 00:00:00 +0000</pubDate>
      <author>Josh Ferrara</author>
      <guid>http://josh-bob.com/2012/08/26/persevere</guid>
      <description>&lt;p&gt;&lt;a href=&quot;http://blog.josh-bob.com/persevere/&quot; class=&quot;svbtle-link&quot;&gt;This post has moved! »&lt;/a&gt;
&lt;a href=&quot;/2013/09/23/hello-svbtle/&quot;&gt;(find out why)&lt;/a&gt;&lt;/p&gt;

&lt;!--
It’s not a matter of *if*, but rather *when* your life will meet with adversity. Laid off at work. Family drama. A passing relative. Financial strains. Lack of direction. The list goes on and on, and no one is safe from the experience. It’s not a bad thing, it’s life.

If there is no avoiding the pitfall themselves, it follows that your focus should remain on your response when the pitfalls do indeed come. Your reaction can mean the difference between a good day or a bad one.

As I examine my life, I realize that the success I seek has far less to do with the heights that I achieve. Rather, it has everything to do with my ability to handle what comes at me in the low moments. How do I deal with the things money can’t fix?

I want to live a life of perseverance; a life that isn’t landmarked by ups and downs, but by consistency and resolve. Do I lose motivation after failure? Is my vision clouded after success? Unfortunately, the answer is yes. I’d like to change that.

[Lance Armstrong](http://www.lancearmstrong.com/) may be one of the quintessential images of perseverance. Regardless of your take on his career, doping accusations, or his foundation, it will never be said that Lance quit. He faced cancer, competition, and criticism, and he kept going.

It seems to me that excellence isn’t in the cards you’re dealt, or the hands that you win, but instead the manner in which you play each and every round. Are you unwavering in adversity? I’d like to be.
--&gt;
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      <title>It's like _____, but better</title>
      <link>http://josh-bob.com/2012/08/24/its-like-_____-but-better/</link>
      <pubDate>Fri, 24 Aug 2012 00:00:00 +0000</pubDate>
      <author>Josh Ferrara</author>
      <guid>http://josh-bob.com/2012/08/24/its-like-_____-but-better</guid>
      <description>&lt;p&gt;&lt;a href=&quot;http://blog.josh-bob.com/its-like-but-better/&quot; class=&quot;svbtle-link&quot;&gt;This post has moved! »&lt;/a&gt;
&lt;a href=&quot;/2013/09/23/hello-svbtle/&quot;&gt;(find out why)&lt;/a&gt;&lt;/p&gt;

&lt;!--
In light of [upcoming changes](https://dev.twitter.com/blog/changes-coming-to-twitter-api) in the Twitter app climate, developers the world over are up in arms. As a result, internet pundits have begun to rally forces behind [Dalton Caldwell](http://daltoncaldwell.com/) and his remade [app.net](https://join.app.net/) service.

It&apos;s hard to dislike the concept of a network with complete favor toward developers, but I&apos;m having trouble looking to app.net as a Twitter replacement.

The first reason is that despite what it means for [my favorite twitter apps](http://tapbots.com/), or how bad the current line-up of official Twitter apps is, I think Twitter is trying to do what is best for Twitter as a platform. They have always valued context in Tweets, so it doesn&apos;t surprise me to see them tighten the reins, even at the cost of unhappy developers.

The second reason is more rudimentary. You can&apos;t beat someone at a game when they are making up the rules as they go. Twitter is Twitter. They are the best at it, and they already have the people that want a product like theirs. &quot;It&apos;s just like _____, but better&quot; is not a valid business model. Just ask [Google+](http://plus.google.com/).

MG Siegler might have [said it best](http://massivegreatness.com/walter-white):

&gt; App.net is meant to die as the hero. It’s meant to be remembered as the thing that was going to change everything, but the cruel world shot it down. Maybe it rallies others or maybe it doesn’t. It doesn’t really matter. All that matters is that the thought of it makes us feel better for a few seconds. Then life moves on. Reality moves on.
--&gt;
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      <title>A Fresh Start</title>
      <link>http://josh-bob.com/2012/08/20/a-fresh-start/</link>
      <pubDate>Mon, 20 Aug 2012 00:00:00 +0000</pubDate>
      <author>Josh Ferrara</author>
      <guid>http://josh-bob.com/2012/08/20/a-fresh-start</guid>
      <description>&lt;p&gt;Welcome to the newest iteration of my corner of the web. I took some time (ok, a lot of time) to slow down and figure out what I really wanted out of this site, and I think I’ve come up with something that I really enjoy. I experimented with the photo-a-day blog, tried including a personal resumé, and even spent a large span of time sorting every post (almost 250) within tags &amp;amp; categories. It was an interesting journey, but I think I’ve finally discovered the some of the roadblocks to my personal blogging efforts.&lt;/p&gt;

&lt;p&gt;Ultimately, it was &lt;strong&gt;too complicated&lt;/strong&gt;. Sure, &lt;a href=&quot;http://wordpress.org&quot;&gt;WordPress&lt;/a&gt; makes the actual publishing side of things seem easy. &lt;em&gt;It’s all a facade&lt;/em&gt;. Think about it. Pick a topic. Write a post. Chose a category. Assign some tags. Publish. It’s not a lot, but it’s a roadblock.&lt;/p&gt;

&lt;p&gt;The second, and arguably more subtle roadblock I found, had to do with my job. I spend my days split between code that I really enjoy, and WordPress for client sites. It’s great for their sites and needs, and it’s a powerful resource for the price, but it’s not code that I enjoy writing. When I have spare time, it’s much more enticing to sit down in code I enjoy than to open up the WordPress dashboard and pen a post. Again, subtle, but it’s a roadblock.&lt;/p&gt;

&lt;h2 id=&quot;the-solution&quot;&gt;The solution&lt;/h2&gt;

&lt;p&gt;After hearing about &lt;a href=&quot;http://markdotto.com&quot;&gt;Mark Otto&lt;/a&gt; and &lt;a href=&quot;http://markdotto.com/2012/08/09/github-all-the-things/&quot;&gt;his foray&lt;/a&gt; into using &lt;a href=&quot;http://jekyllrb.com/&quot;&gt;Jekyll&lt;/a&gt;, I was intrigued. A blogging medium build around the code that I enjoy. Posts written in &lt;a href=&quot;http://daringfireball.net/projects/markdown&quot;&gt;markdown&lt;/a&gt;, and published with a simple git push to &lt;a href=&quot;http://pages.github.com&quot;&gt;GitHub Pages&lt;/a&gt;. No hosting to manage, no complicated system to publish. Just content.&lt;/p&gt;

&lt;p&gt;It has it’s drawbacks. When I decided to take the leap, I figured a redesign made sense as well. I quickly learned that Jekyll is currently a little limited in its pagination functionality, but there is an active community behind that, so I don’t doubt that will be addressed soon. It also reduces your ability to blog from any location easily. You know, because being able to post from my phone kept be blogging consistently.&lt;/p&gt;

&lt;p&gt;So I took the dive. I put together a new design and slimmed down the details until I was left with just the basics. The site you’re now reading is powered by &lt;a href=&quot;http://github.com/mojombo/jekyll&quot;&gt;Jekyll&lt;/a&gt; and hosted on &lt;a href=&quot;http://pages.github.com&quot;&gt;GitHub&lt;/a&gt; &lt;a href=&quot;https://github.com/joshferrara/joshferrara.github.com&quot;&gt;(really, here’s the code)&lt;/a&gt;, and, get this, &lt;em&gt;I really enjoy working with it&lt;/em&gt;. Will this make me post more? It certainly won’t hurt.&lt;/p&gt;
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      <title>Backward Compatibility</title>
      <link>http://josh-bob.com/2012/08/15/backward-compatability/</link>
      <pubDate>Wed, 15 Aug 2012 00:00:00 +0000</pubDate>
      <author>Josh Ferrara</author>
      <guid>http://josh-bob.com/2012/08/15/backward-compatability</guid>
      <description>&lt;p&gt;&lt;a href=&quot;http://blog.josh-bob.com/backward-compatability/&quot; class=&quot;svbtle-link&quot;&gt;This post has moved! »&lt;/a&gt;
&lt;a href=&quot;/2013/09/23/hello-svbtle/&quot;&gt;(find out why)&lt;/a&gt;&lt;/p&gt;

&lt;!--
It&apos;s wonderful idea, right? The concept that new innovations should still support past methods. We&apos;ve seen it touted in video game consoles and computer systems for years, always to the praise of consumers. If I had to guess, at sometime in your life have heard or said something along the lines of this:

&gt; &quot;I&apos;m so glad [SOME NEW TECHNOLOGY] supports [FAVORITE OLD TECHNOLOGY].&quot;

You may have been talking about Game Boy Color supporting original Game Boy games. Maybe it was BluRay players accepting standard DVDs. Either way, it always seemed like a good idea. *Until someone challenged it*.

Apple, or perhaps more famously Steve Jobs, made and continue to make headlines by turning their back on backward compatibility. The first episode that comes to mind was the apocalypses that ensued when Apple made the jump to Intel-based systems. The Power PC world was enraged, software developers cried foul, but the fact of the matter was Power PC had reached its outer bounds. In order for forward progress to be made, backward compatibility had to be thrown to the side.

A more recent example is the move by many popular iOS developers ([Tapbots](http://tapbots.com/) and [Marco Arment](http://www.marco.org/), to name a few) to begin requiring the latest version of the iPhone operating system to use their apps. Every update is met with its share of users that can&apos;t or won&apos;t upgrade, and yet these developers continue to look forward, not backward.

The answer is a simple one. It isn&apos;t because these developers are [neophiles](https://joshferrara.com/2012/08/14/my-name-is-josh-im-a-neophile/), deaf to the cries of users. Sometimes moving forward requires turning your back on the past, no matter the cost.
--&gt;
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      <title>My Name Is Josh, I'm A Neophile</title>
      <link>http://josh-bob.com/2012/08/14/my-name-is-josh-im-a-neophile/</link>
      <pubDate>Tue, 14 Aug 2012 00:00:00 +0000</pubDate>
      <author>Josh Ferrara</author>
      <guid>http://josh-bob.com/2012/08/14/my-name-is-josh-im-a-neophile</guid>
      <description>&lt;p&gt;&lt;a href=&quot;http://blog.josh-bob.com/my-name-is-josh-im-a-neophile/&quot; class=&quot;svbtle-link&quot;&gt;This post has moved! »&lt;/a&gt;
&lt;a href=&quot;/2013/09/23/hello-svbtle/&quot;&gt;(find out why)&lt;/a&gt;&lt;/p&gt;

&lt;!--
I don&apos;t know when it first started. I&apos;ve always considered myself a fairly traditional guy, but in the last year I&apos;ve noticed a shift.

Wikipedia [has this](http://en.wikipedia.org/wiki/Neophile) to say:

&gt; A neophile or neophiliac can be defined as a personality type characterized by a strong affinity for novelty.

Not bad. A little further in you&apos;ll find this list of characteristics:

1. The ability to adapt rapidly to extreme change
2. A distaste or downright loathing of tradition, repetition, and routine
3. A tendency to become bored quickly with old things
4. A desire, bordering on obsession in some cases, to experience novelty
5. A corresponding and related desire to create novelty by creating or achieving something and/or by stirring social or other forms of unrest

Now we&apos;re in the ballpark. Where once I would have held a strong grip on the traditional, I&apos;m now finding myself with a craving — a need, even — for the novel. While there is nothing wrong with tradition, it&apos;s never been more apparent that tradition isn&apos;t what makes a mark on the world. **Novelty is**.

A great example comes from the technology archives. In 1996, after a string of losses and failures in his struggling technology company, CEO [John Sculley](http://en.wikipedia.org/wiki/John_Sculley) made the choice to *bring back* the company&apos;s original founder, Steve Jobs. Ten years earlier, Sculley was responsible for Jobs being removed from his role at Apple, claiming that he had become &quot;non-linear&quot;. See, what Sculley was trying to say was that Jobs wasn&apos;t sticking to tradition. *He wasn&apos;t doing things they way they&apos;d always been done.*

Fast forward to 2012 and you find Apple Computers [comfortably atop](http://ycharts.com/companies/AAPL/market_cap) the list of the highest valued companies in the world, with their [closest competition](http://ycharts.com/companies/XOM/market_cap) nearly $200 billion behind them. What Sculley didn&apos;t understand — and what Jobs quickly began to remedy — was that advancement isn&apos;t crafted from tradition, it&apos;s born from innovation; a desire to create *better* or *more effective* solutions to a problem, no matter the cost.

I&apos;ve been asked a few questions about my recent switch from [Chase Bank](http://www.chase.com) to [Simple](http://www.simple.com). There was a lot that went into it, but here&apos;s the short answer: I have more trust in a company that is willing to innovate than a company that holds firm to tradition. I know Chase is a safe bet for my money, and it&apos;s easy to believe they will be a safe bet 20 years down the road. *The exact same safe bet*.

A year into starting [our company](http://hivemindlabs.com), Jon &amp; I decided to dive into learning a new programing language. At the advice of people like [Richard Felix](http://twitter.com/rfelix) we took the plunge with [Ruby On Rails](http://rubyonrails.org/). It was tough. I was a huge fan of PHP, I had learned everything I knew from tinkering with [WordPress](http://wordpress.org), how could another framework be so much better? In addition to being able to build apps that we never even could fathom two years ago, what would once have taken us a month to build can now be coded in mere days.

When [Jon](http://twitter.com/jonathansimmons) &amp; I were ready to update our work computers, we took a chance and switched from 15-inch MacBook Pro&apos;s, to 11-inch MacBook Air&apos;s. I was nervous. What if it&apos;s not enough screen? What if the portability isn&apos;t worth the sacrifice? *What if it is?* We love our Air&apos;s, and I can&apos;t imagine my job if I was still lugging around 15 inches of screen that I just didn&apos;t really need.

I&apos;m not saying there isn&apos;t value in tradition, but that perhaps it is outweighed by the value of novelty. I dare you to give it a chance. The next time you go to reach for the toothpaste you always buy, change it up. The next time you plan a vacation, shake it up, choose a new destination. The next time you see a piece of clothing and think &quot;I could never wear that&quot;, give it a try. What&apos;s the worst that could happen? You could find your new favorite toothpaste, vacation spot, or shirt. *You could love it.*
--&gt;
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      <title>Legacy</title>
      <link>http://josh-bob.com/2012/08/11/legacy/</link>
      <pubDate>Sat, 11 Aug 2012 19:37:12 +0000</pubDate>
      <author>Josh Ferrara</author>
      <guid>http://josh-bob.com/2012/08/11/legacy</guid>
      <description>&lt;p&gt;Today would be the 24th birthday of a great friend of mine, &lt;a href=&quot;http://www.jordanslegacy.com/&quot; target=&quot;_blank&quot;&gt;Jordan Gautreau&lt;/a&gt;. If you didn’t have the pleasure of knowing him, I assure you there haven’t been many men like Jordan.&lt;/p&gt;

&lt;p&gt;It’s easy to talk about the ripple you’d hope to leave after you’re gone. It is, perhaps, easier still to declare how you will carry on the memory of a passing loved one.&lt;/p&gt;

&lt;p&gt;However, I firmly believe the hardest — and most impactful — thing you can do with your life is to leave a legacy that challenges others, whether they like it or not.&lt;/p&gt;

&lt;p&gt;Well done, Jordan.&lt;/p&gt;
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      <title>Deciding Days</title>
      <link>http://josh-bob.com/2012/08/03/deciding-days/</link>
      <pubDate>Fri, 03 Aug 2012 19:32:00 +0000</pubDate>
      <author>Josh Ferrara</author>
      <guid>http://josh-bob.com/2012/08/03/deciding-days</guid>
      <description>&lt;p&gt;“There is a time coming where we will be forced to choose between comfort and conviction. These will not be easy days, nor decisions made with ease; alas comfort sets the mind at ease, whilst conviction sets the soul — which will stand before the King — at ease.”&lt;/p&gt;
&lt;p style=&quot;text-align: right;&quot;&gt;— Josh Boston&lt;/p&gt;
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      <title>Rethinking</title>
      <link>http://josh-bob.com/2011/06/21/rethinking/</link>
      <pubDate>Tue, 21 Jun 2011 00:00:00 +0000</pubDate>
      <author>Josh Ferrara</author>
      <guid>http://josh-bob.com/2011/06/21/rethinking</guid>
      <description>&lt;p&gt;You may blame it on &lt;a href=&quot;http://twitter.com&quot;&gt;Twitter&lt;/a&gt;, you may call it apathy, but the truth of the matter is that blogging hasn’t been a high priority in my life during this season.&lt;/p&gt;

&lt;p&gt;I’m taking some time to rethink what I want out of this site, and what I want to share through it. I’m not sure if it’ll end up similar to what the site currently is, and I’m not even sure how long it’ll take. Either way, I want something less forced. I want a medium that fits well into my life. We’ll see.&lt;/p&gt;
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      <title>A New Chapter</title>
      <link>http://josh-bob.com/2010/12/14/a-new-chapter/</link>
      <pubDate>Tue, 14 Dec 2010 14:53:09 +0000</pubDate>
      <author>Josh Ferrara</author>
      <guid>http://josh-bob.com/2010/12/14/a-new-chapter</guid>
      <description>&lt;p&gt;So, last year, around this time I decided that since I spend my days crafting WordPress beauty for others, I would begin spending my nights crafting the WP creation that is my own blog. For about a month I argued with myself over design, slowly choosing elements I liked, features I wanted, service I wanted to include, etc. So much easier to work when the client isn’t yourself!&lt;/p&gt;

&lt;p&gt;After a month I soft-launched the theme that you see now, with a few exceptions. At the beginning of 2010, the page included a link to a ‘photo of the day’ blog, as well as a Tumblr for what I thought would be a niche between WP and Twitter. Big Mistake! Too much content to was needed to keep the site looking alive! So after about a month, all 3 aspects of the blog were nearly lifeless. I’ll admit, part of it is because I just resented Tumblr for not being like WordPress. What do you mean I have to edit themes ONLINE? I can’t edit files in an editor? Needless to say, I have repented and turned back to what I’ve known all along with work, WordPress is the way.&lt;/p&gt;

&lt;p&gt;So now, a new year is starting, and I’m making a new attempt to chronicle what happens in my life.To catch you up to speed, I thought I’d give you a one paragraph synopsis. I call it “2010: a josh odyssey”. Here goes:&lt;/p&gt;

&lt;p&gt;I started the year taking 2 winter session classes at &lt;a href=&quot;http://lsu.edu&quot;&gt;LSU&lt;/a&gt; so I could graduate before turning 21. In the spring semester I took 21 hours, again, to speed up the graduation process. It was the hardest semester of my life. Long nights, group projects, real work, and balancing it all with running &lt;a href=&quot;http://ferraracreative.com&quot;&gt;my own company&lt;/a&gt; to make a living and pay for school. Graduated in May within 2 weeks of turning 21. Finished with a 3.8 GPA (doesn’t matter) and $0 of debt (matters a lot). A week later I took the &lt;a href=&quot;http://twitter.com/gabrielleeee&quot;&gt;girl of my dreams&lt;/a&gt; to New Orleans and got down on one knee; she said “yes!” 2 weeks later I started working at &lt;a href=&quot;http://gatorworks.net&quot;&gt;Gatorworks&lt;/a&gt; in addition to running &lt;a href=&quot;http://ferraracreative.com&quot;&gt;Ferrara Creative&lt;/a&gt; (steady jobs impress chicks and their parents). In June we went to Cape Cod for 2 weeks on vacation. In October we went to New Orleans again, but this time we &lt;a href=&quot;http://joshandgabi.com&quot;&gt;got married&lt;/a&gt;. After the wedding we decided to go to Europe for 2 weeks. That was fun. Then we came back home. Now we live in &lt;a href=&quot;http://maps.google.com/maps?f=q&amp;amp;source=s_q&amp;amp;hl=en&amp;amp;geocode=&amp;amp;q=Prairieville,+LA&amp;amp;sll=30.330275,-91.009695&amp;amp;sspn=0.017187,0.033023&amp;amp;ie=UTF8&amp;amp;hq=&amp;amp;hnear=Prairieville,+Ascension,+Louisiana&amp;amp;z=15&quot;&gt;Prairieville&lt;/a&gt; with a happy condo of our own, more kitchen appliances than we know what to do with, and a jolly fish named &lt;a href=&quot;http://instagr.am/p/jhzy/&quot;&gt;KatieBob&lt;/a&gt;. The End.&lt;/p&gt;
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      <title>Interesting thoughts</title>
      <link>http://josh-bob.com/2009/05/06/interesting-thoughts/</link>
      <pubDate>Wed, 06 May 2009 02:25:50 +0000</pubDate>
      <author>Josh Ferrara</author>
      <guid>http://josh-bob.com/2009/05/06/interesting-thoughts</guid>
      <description>&lt;p&gt;Wrap your head around this one…&lt;/p&gt;

&lt;iframe width=&quot;595&quot; height=&quot;446&quot; src=&quot;http://www.youtube.com/embed/cL9Wu2kWwSY&quot; frameborder=&quot;0&quot; allowfullscreen=&quot;&quot;&gt;&lt;/iframe&gt;
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      <title>Get Involved!</title>
      <link>http://josh-bob.com/2009/03/10/get-involved/</link>
      <pubDate>Tue, 10 Mar 2009 16:24:28 +0000</pubDate>
      <author>Josh Ferrara</author>
      <guid>http://josh-bob.com/2009/03/10/get-involved</guid>
      <description>&lt;p&gt;I’ve been really impacted the past few weeks by the incredible amount of generosity, but also the huge level of unity that I’ve seen in my life. I’ve seen people with lives, needs and situations of their own give of their time AND finances to help support a college student as he tries to make his way to Africa, and I’ve seen people raising money for mission trips of their own go out of their way to support others.&lt;/p&gt;
&lt;h2&gt;&lt;strong&gt;So here it is. &lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;I challenge you to &lt;strong&gt;get involved&lt;/strong&gt; in the incredible things going on around HPC and the globe. This isn’t your time to travel? &lt;strong&gt;Give.&lt;/strong&gt; Maybe you are saving for a trip yourself? &lt;strong&gt;Give.&lt;/strong&gt; We all have 10 bucks to spare, it can go a long way. We are all in this together. We must support one another!&lt;/p&gt;

&lt;p&gt;Here are 6 incredible opportunities for you to get involved in something larger than yourself. &lt;strong&gt;PRAY &amp;amp; GIVE.&lt;/strong&gt;&lt;/p&gt;

&lt;p&gt;// &lt;a href=&quot;http://www.thewardrobeandthewhitetree.com/2009/03/going-to-africa-with-mocha-club.html&quot;&gt;Carole &amp;amp; Evangeline&lt;/a&gt;&lt;/p&gt;

&lt;p&gt;// &lt;a href=&quot;http://leahfriedrichs.wordpress.com/2009/03/06/alas/&quot;&gt;Leah Friedrichs&lt;/a&gt;&lt;/p&gt;

&lt;p&gt;// &lt;a href=&quot;http://africa.paulcharbonnet.com/&quot;&gt;Paul Charbonnet&lt;/a&gt;&lt;/p&gt;

&lt;p&gt;// &lt;a href=&quot;http://twitter.com/dalise&quot;&gt;Dustin Alise&lt;/a&gt;&lt;/p&gt;

&lt;p&gt;// &lt;a href=&quot;http://twitter.com/eltonvealsjr&quot;&gt;Elton Veals Jr.&lt;/a&gt;&lt;/p&gt;

&lt;p&gt;// &lt;a href=&quot;http://www.amencktail.com&quot;&gt;Jonathan Menck&lt;/a&gt;&lt;/p&gt;
&lt;h2&gt;Go for it.&lt;/h2&gt;
&lt;p&gt;These are people that, just like me and you, will not be able to &lt;strong&gt;go &amp;amp; do&lt;/strong&gt; without support. Your support. So hunt them down, email them, call them, Twitter them, &lt;strong&gt;just contact them&lt;/strong&gt;, &lt;em&gt;pray&lt;/em&gt; for them, and help &lt;em&gt;send&lt;/em&gt; them as &lt;strong&gt;tools of love&lt;/strong&gt;.&lt;/p&gt;
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